I used to enjoy reading articles in the press regarding the thoughts and ideas of Professor Stephen Hawking, an incomparable physicist and cosmologist, and an uncompromising science communicator. Any man who can reach such dizzying theoretical heights and still write a challenging but accessible book like A Brief History of Time ranks high in my estimation.
However, I fear that his reputation is falling victim to his own PR machine. The latest news item regards comments he makes in the preface of a new book, Starmus, that scientists studying the Higgs Boson could “destroy the Universe”. While it makes for some juicy headlines, and it will no doubt help sell copies of this book which accompanies a festival celebrating our exploration of space, the media coverage is a little concerning.
The global industry for products designed to monitor or improve brain health is currently estimated to be worth over $1 billion. That is expected to increase six-fold by 2020 (source: SharpBrains.com, “an independent market research firm tracking health and performance applications of neuroscience”). “Brain training” products, packages of games or puzzles that have generally been developed and marketed to improve the brain’s function, make up a large proportion of this industry. But does brain training train your brain? Read more…
In a highly connected world, information is being produced continuously and made available in unprecedented quantities. As researchers, we see information being produced in primary sources – papers in rapidly growing numbers of journals (to the point that even experts in narrowly defined areas may sometimes find it hard to keep up with all that is being said); secondary sources – commentary in traditional and new media (which comes with its own peculiarities, such as that social media can very quickly become ‘echo chambers’); and eventually in policy and strategy documents that aggregate or interpret such sources.
In such a world, the media plays a powerful role in focusing our attention on specific issues and more generally in organizing this information. What is said and how it is presented has tremendous power in shaping discourse. With such power comes the question of whether it is being used fairly. Read more…
Some of our readers (those not in the UK or who live under rocks) may not be aware that in August, the City of Edinburgh hosts the World’s largest arts festival, commonly known as the Edinburgh Fringe. As a number of the contributors to Research the Headlines are based in Edinburgh (and one is actually performing) we thought we would provide some listings of events that may be of interest to our readers. These might be research related, or include aspects of skeptical/rationalist thought, or just be very entertaining. Either way, we hope this will be helpful for any readers of the blog who are in Edinburgh for the festivals. If we’ve missed anything out that you would like to highlight then please let us know in the comments.
Part 6: How to Assess the Risk?
Some of the most common forms of media story that catch our eyes at Research the Headlines are those that report studies of risk, particularly in terms of lifestyle choices that have been shown to increase the likelihood of developing disease. Unfortunately this is also where the media can often get it wrong in a way that causes unnecessary concern to many people. In the chapter entitled “Bad Stats” of his excellent book Bad Science, Dr Ben Goldacre states:
Newspapers like big numbers and eye-catching headlines. They need miracle cures and hidden scares, and small percentage shifts in risk will never be enough for them to sell readers to advertisers…
In this latest part of our How to “Research the Headlines” guide we look at how risks are often reported in the media and why these can be misleading.
I write this post as something of a pre-emptive strike. The slightly ominous sounding “Supermoon” is a common occurrence in our night sky, and NASA has confirmed that we will have three consecutive Supermoons this summer, in July, August and September. There is often a lot of bunkum on the web about the dangerous effects of Supermoons. However, they’re absolutely nothing to worry about, and I’ll tell you why.
Part 5: Are associations/causal links handled correctly?
Identifying associations between different variables is essential in research. Researchers often report associations using a statistic called a correlation. The more closely two variables are associated, the larger the correlation. Correlations therefore potentially tell us how two things change in tandem. This is because things that have a causal link (e.g. smoking tobacco cigarettes causes lung cancer) produce correlations (smokers have a higher risk of lung cancer than non-smokers). Read more…